If you are an admin for your salesforce.com instance, then there is no were else you should be on September 16-19 than in San Francisco. Each year, salesforce.com puts on a global user conference titled DreamForce. This is a conference full of education and best practices in managing and using salesforce.com. I have gone for the past two years and am planning on going this year. There has been no other place where I have gathered so much information that directly affects how salesforce.com can help my business.

The three days are filled with keynote addresses, networking activities and workshops to help all salesforce.com users excel and using the system to drive results. There are seperate tracks and sessions for different users of salesforce.com including admins, developers, executives, sales, marketing, and support. They also have new tracks this year that are industry specific including financial services, high-tech, media (that’s me), and nonprofit, government and education.

DreamForce is the perfect mixture of education and entertainment. Along with all of the learning in the workshops, they provide great food, a great atmosphere and fun events like live bands (the group Train performed a live concert for attendees last year) outside galas and dinners at nice restaurants.

Check out their DreamForce website and convince your boss that you have to go. Hopefully I will see you there.