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I am opening this up to discussion. What do you think is the best way to drive adoption in Salesforce.com and why?
- Training?
- Data Quality?
- Ease of Use?
- Required Use for Compensation?
You tell me…
This might seem like a strong statement to make, but it is a great way to drive adoption. This mentality of only recognizing the data that is in salesforce.com as accurate information forces the users to use the system. This is a good method to use as a stick approach.
If you have tried adoptions contests, training and retraining or enthusiastic encouragement and none of it seems to be working, then it is time to move on to the stick. Talk to your sales managers and directors and help them realize how powerful salesforce.com can be to them with accurate data. Then help them to start using the phrase “If it’s not in salesforce, it didn’t happen.”
