Comments on: What is the best way to drive adoption? http://adminexchange.wordpress.com/2007/08/14/what-is-the-best-way-to-drive-adoption/ Idea's for Salesforce.com Administrators Thu, 19 Nov 2009 14:08:40 +0000 http://wordpress.com/ hourly 1 By: Dan Loo http://adminexchange.wordpress.com/2007/08/14/what-is-the-best-way-to-drive-adoption/#comment-179 Dan Loo Tue, 11 Mar 2008 06:42:23 +0000 http://adminexchange.wordpress.com/2007/08/14/what-is-the-best-way-to-drive-adoption/#comment-179 The best way to drive Salesforce adoption at our organization was to give our sales force the tool that eliminates the need in training at all. InvisibleCRM's Outlook add-in is easy to use and it provides access to all Salesforce objects right from the Outlook interface. As a result, data quality is significantly improved, because all customer related information (contacts, emails, calendar, etc.) is invisibly synced to Salesforce without any efforts from users. The best way to drive Salesforce adoption at our organization was to give our sales force the tool that eliminates the need in training at all. InvisibleCRM’s Outlook add-in is easy to use and it provides access to all Salesforce objects right from the Outlook interface. As a result, data quality is significantly improved, because all customer related information (contacts, emails, calendar, etc.) is invisibly synced to Salesforce without any efforts from users.

]]> By: Ken Knickerbocker http://adminexchange.wordpress.com/2007/08/14/what-is-the-best-way-to-drive-adoption/#comment-172 Ken Knickerbocker Thu, 07 Feb 2008 10:03:41 +0000 http://adminexchange.wordpress.com/2007/08/14/what-is-the-best-way-to-drive-adoption/#comment-172 I suspect this question would be moot if more CRM companies looked at the world from the salesperson's point of view and found a way to deliver instant, immediate and continues value to the salesperson. Training?, Data Quality?, Ease of Use?, Required Use for Compensation?. All good ideas and worthy of consideration for sure. I'm surprised though "make the application compelling" isn't included in the list. By compelling I mean use a carrot as opposed to a stick. What drives sales people? Closing more deals, making more money, adding value to his client interactions is what drives most of us. So why not start there when designing a CRM. CRM companies should focus on delivering greater value to the salesperson by giving him or her the tools needed to look better, be more persuasive, and integrate more substance into his proposals and presentations. I suspect this question would be moot if more CRM companies looked at the world from the salesperson’s point of view and found a way to deliver instant, immediate and continues value to the salesperson.

Training?, Data Quality?, Ease of Use?, Required Use for Compensation?.
All good ideas and worthy of consideration for sure.

I’m surprised though “make the application compelling” isn’t included in the list. By compelling I mean use a carrot as opposed to a stick.

What drives sales people? Closing more deals, making more money, adding value to his client interactions is what drives most of us. So why not start there when designing a CRM.

CRM companies should focus on delivering greater value to the salesperson by giving him or her the tools needed to look better, be more persuasive, and integrate more substance into his proposals and presentations.

]]> By: Ryan Klein http://adminexchange.wordpress.com/2007/08/14/what-is-the-best-way-to-drive-adoption/#comment-27 Ryan Klein Tue, 25 Sep 2007 18:42:10 +0000 http://adminexchange.wordpress.com/2007/08/14/what-is-the-best-way-to-drive-adoption/#comment-27 All of the above in differing doses. And what the dose is will be driven on where you are at in your adoption level. Mandating might be needed at first. Once (and while) its mandated, show the great data that is in the system. Training will help them know how to get to obvious (and not so obvious) data. And Ease Of Use will help keep them from getting frustrated. All of the above in differing doses. And what the dose is will be driven on where you are at in your adoption level.

Mandating might be needed at first. Once (and while) its mandated, show the great data that is in the system. Training will help them know how to get to obvious (and not so obvious) data. And Ease Of Use will help keep them from getting frustrated.

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